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2024 Spring - Product Marketing MBA Intern

Company: Workiva
Location: Bowling Green
Posted on: September 15, 2023

Job Description:

When can you expect to hear back?We like to attend all career fairs and recruitment events before closing our positions. That means, this position may be open without response for a couple of weeks to give us time to wrap up the recruitment season. Please see our tentative timeline below so you know when to expect to hear back from us!

  • All postings close: September 24, 2023 at 11:59 CT
  • Interviews: Early October
  • Offers: By end of October 2024 Start Dates:This position will start in the spring and could have the opportunity to continue into the summer. Please see our start date below.
    • Spring Internships: Monday, January 8, 2024 - 20/hours per week max (flexible around your class schedule) SummaryThe Product Marketing - MBA Intern will work with the Product Marketing team to define product market positioning and product messaging, perform competitive analysis, assist with go-to-market launch strategies and tactics, and track go-to-market performance. Responsibilities
      • Compile analysis and financial models on customer trends and historical data to support decision-making
      • Lead the development and execution of ad-hoc analysis to support data-driven initiatives
      • Conduct periodic analysis on the performance of existing products (e.g. pricing, adoption trend, usage, etc.)
      • Contribute to the quarterly planning process, help define product area's future-looking strategy
      • Quantify and estimate market sizes, identify key players and market trends
      • Design new creative analytics and visualizations to help senior management get deeper insights into performance of key areas
      • Perform in-depth analysis of go-to-market performance (win/loss analysis, etc.) to identify areas for improvement
      • Support the development and curation of marketing collateral by conducting research
      • Build strong working relationships across sales, pre-sales, product management, field enablement, services, onboarding, customer success, and cross-marketing teams What You'll NeedEducation
        • Undergraduate degree in business or related field preferred
        • Currently enrolled in full-time or part-time MBA program or similar graduate or advanced degree program Skills
          • Leadership skills - proven ability to influence and inspire your teams
          • A self-starter mindset to execute in a fast-paced environment with minimal direction
          • A strong ability to develop and communicate product vision to your team, peers, and stakeholders
          • Excellent verbal, written, and interpersonal communication skills
          • Demonstrated proficiency in Microsoft Office suite (e.g. Excel, Word, Powerpoint, etc.) or similar applications
          • Working knowledge in marketing automation or project management type systems (e.g. Marketo, Highspot, JIRA,, HubSpot, GitHub, etc.)
          • Self-motivated with strong propensity for action, results, and continuous improvement
          • Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines Experience
            • Minimum of 2 years work experience in strategic marketing
            • Experience in SaaS or in a similar industry preferred
            • Examples of owning and delivering a major project or program Working Conditions & Physical Requirements
              • Reliable internet access for any period of time working remotely, not in a Workiva office. Sponsorship requirements:
                • Must be authorized to work in the United States and not require sponsorship now or in the future. How You'll Be Rewarded:
                  • Salary range in the US: $35.00 - $35.00
                    • 401(k) participation and match
                    • Paid sick leave
                    • A unique opportunity to further your learning experience through additional internship seasons*Where You'll Work* Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
                      • Customer Success: Always delight our customers.
                      • Trust: Rely on each other.
                      • Integrity: Do the right thing, every time.
                      • Collaboration: Share resources and work together.
                      • Innovation: Keep creating solutions and finding better ways.
                      • Inclusion: Support a diverse community where we all belong.
                      • Accountability: Be responsible for your success and failure. We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems. *At Workiva, You'll Enjoy:*
                        • Intern Environment: Workiva was ranked a top 100 internship program by WayUp and ranked #20 in Best Places to Work for a reason! Our interns have the opportunity to participate in mentoring, professional development, networking, and flexible hours during their internship. We continually strive to provide numerous resources to build not just excellent interns, but excellent business professionals.
                        • Real Work Experience: Workiva interns are treated as full-time employees and are allowed the freedom to contribute to real work that truly impacts Workiva and it's operations. From writing code in our production environment to directly supporting our customers' on our newest platform, our interns play a vital role in our company!
                        • Fantastic Perks: Being an intern at Workiva has benefits beyond just a paycheck. You can't beat the wellness discounts, 401k participation and match, casual dress environment, paid sick leave and countless other perks that Workiva offers!
                        • Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
                        • Opportunity at Workiva: At Workiva, we offer more than just a 12-15 week spring or summer program. 80% of our interns extend longer than just 1 semester with us to continue work on their projects. As long as you are enrolled in a degree seeking program, you could have the opportunity to be an intern at Workiva until you graduate! Learn more about life at Workiva:Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email . Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

Keywords: Workiva, Bowling Green , 2024 Spring - Product Marketing MBA Intern, Advertising , Bowling Green, Kentucky

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