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Chief Marketing Officer

Company: Healthcare/Hospitals/Clinics, Bowling Green, KY
Location: Bowling Green
Posted on: May 17, 2019

Job Description:

The CMO is responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s). Develops elaborate business development plans, creates quarterly and annual strategic plans, and is responsible for the design/implementation of processes to support business growth through customer and market definition. As a field-based position, is responsible for building and maintaining inpatient and outpatient referrals and admissions, while complying with state and CMS rules and regulations across multiple levels of care. Responsible for all marketing tracking systems, the intake process, payor relationships, and community education. Working closely with the assigned hospital(s) management and clinical team, maintains positive and effective working relationships, both internally and in the community.

The CMO is responsible for managing the marketing and strategy team, including: recruitment, team development, and retention. Provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories. Responsible for the oversight of the marketing and strategy team’s compliance with Company’s documentation policy and procedure.

The CMO facilitates business growth by working with clients, as well as business partners Builds and maintains high-level contacts with current and prospective customers and other business/project partners. Responsibilities include: driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation. Utilizes strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition), enabling the business to exceed revenue, census, and admissions goals.

Minimum Qualifications: Bachelor’s Degree or equivalent experience in related field required. Minimum five (5) years of experience in marketing/leadership in a healthcare environment. Strong background in client services and relationship management required. Supervisory/leadership experience required Current, valid, and active driver’s license required. Ability to travel using publicly available air and ground transportation. Additional Qualifications/Skills: Master’s Degree preferred. Ability to effectively manage a team. Ability to compute statistics, analyze referral trends, and develop budget/marketing plans. Ability to establish and maintain positive working relationships. Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals. Results-focused, innovative and creative problem-solver with the ability to engage commitment from others. Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved. Ability to project a professional image. Knowledge of regulatory standards and compliance requirements. Strong organizational, prioritizing and analytical skills. Ability to make independent decisions when circumstances warrant. Working knowledge of computer and software applications used in job functions. Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Keywords: Healthcare/Hospitals/Clinics, Bowling Green, KY, Bowling Green , Chief Marketing Officer, Executive , Bowling Green, Kentucky

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