Chief Marketing Officer
Company: Healthcare/Hospitals/Clinics, Bowling Green, KY
Location: Bowling Green
Posted on: May 17, 2019
The CMO is responsible for developing a marketing strategy,
supervising the marketing and strategy team, and client account
management within assigned hospital(s). Develops elaborate business
development plans, creates quarterly and annual strategic plans,
and is responsible for the design/implementation of processes to
support business growth through customer and market definition. As
a field-based position, is responsible for building and maintaining
inpatient and outpatient referrals and admissions, while complying
with state and CMS rules and regulations across multiple levels of
care. Responsible for all marketing tracking systems, the intake
process, payor relationships, and community education. Working
closely with the assigned hospital(s) management and clinical team,
maintains positive and effective working relationships, both
internally and in the community.
The CMO is responsible for managing the marketing and strategy
team, including: recruitment, team development, and retention.
Provides marketing leadership, education, training, coaching, and
support to their team to assist in building relationships and
exceeding business objectives within assigned territories.
Responsible for the oversight of the marketing and strategy team’s
compliance with Company’s documentation policy and procedure.
The CMO facilitates business growth by working with clients, as
well as business partners Builds and maintains high-level contacts
with current and prospective customers and other business/project
partners. Responsibilities include: driving prospects, identifying
new customers and markets, developing approaches to the market, and
proposal preparation. Utilizes strategic thinking and sharp
executions (coupled with vision, innovation, boldness,
relentlessness, and ambition), enabling the business to exceed
revenue, census, and admissions goals.
Minimum Qualifications: Bachelor’s Degree or equivalent experience
in related field required. Minimum five (5) years of experience in
marketing/leadership in a healthcare environment. Strong background
in client services and relationship management required.
Supervisory/leadership experience required Current, valid, and
active driver’s license required. Ability to travel using publicly
available air and ground transportation. Additional
Qualifications/Skills: Master’s Degree preferred. Ability to
effectively manage a team. Ability to compute statistics, analyze
referral trends, and develop budget/marketing plans. Ability to
establish and maintain positive working relationships. Exhibits a
sense of urgency for goal achievement and ability to redirect
marketing efforts to meet such goals. Results-focused, innovative
and creative problem-solver with the ability to engage commitment
from others. Ability to communicate effectively (written and
verbally); influences and stimulates others to action with
directive leadership skills to ensure business results are
achieved. Ability to project a professional image. Knowledge of
regulatory standards and compliance requirements. Strong
organizational, prioritizing and analytical skills. Ability to make
independent decisions when circumstances warrant. Working knowledge
of computer and software applications used in job functions.
Freedom from illegal use of and effects of use of drugs and alcohol
in the workplace.
Keywords: Healthcare/Hospitals/Clinics, Bowling Green, KY, Bowling Green , Chief Marketing Officer, Executive , Bowling Green, Kentucky
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