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Senior Manager, Brand Strategy

Company: Gartner
Location: Bowling Green
Posted on: June 6, 2021

Job Description:

Location: Remote - Texas
Location: Arlington

What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We're the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

Interested in learning more, view and register for any of our upcoming recruiting events here!

Gartner Digital Markets is a business unit within Gartner.Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.The business is comprised of three leading brands-Capterra, Software Advice, and GetApp.For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

The Senior Manager, Brand Strategy is responsible for enhancing the positioning and performance of Capterra within it's competitive segment, and in breaking down operational silos and driving alignment across marketing and the business.

What You Will do:

  • Quarterback brand initiatives from idea to execution across a matrixed, cross-functional team
  • Translate internal and external research and trends into actionable brand strategies. Analyze data to frame up a business issue/concept; determine feasibility and understand how to operationalize the concept; convert research data into actionable options for moving the brands forward
  • Educate/communicate brand strategy, positioning, voice, and tone across every customer-facing function in the business
  • Develop and manage media, content and PR campaigns by partnering with internal teams to create campaign and measurement plans, and assets; and communicate direction and updates to ensure end to end success for marketing programs
  • Develop the brand KPI forecast based on inputs from cross-functional marketing leaders, sales, and GMs
  • Anticipate and identify strategic business opportunities and challenges; respond with a profitable strategy that aligns and supports the overall growth strategy for their assigned brand

What You Will Need:

  • Bachelor's Degree (preferred: business, communications, marketing, public relations, economics, mathematics/statistics) or applicable marketing experience.
  • Approximately 10 years of applicable experience
  • Has managed cross team or functions, demonstrated ability to influence without authority
  • Demonstrated ability to deliver through others in a matrixed or dotted line structure
  • Prior experience and proven ability to manage multiple business functions and multiple direct reports
  • Experience in leading media, content and PR initiatives end-to-end - planning, executing and delivering results
  • Leadership Experience -- managing across teams.
  • Strategic Thinker

What We Offer:

  • Limitless growth and learning opportunities
  • A collaborative and positive culture - Your team will be as smart and driven as you
  • Outstanding compensation - Plus competitive benefits and generous time off
  • A chance to make an impact - Your work will contribute directly to our strategy
Job Requisition ID:51585

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Keywords: Gartner, Bowling Green , Senior Manager, Brand Strategy, Other , Bowling Green, Kentucky

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