Video, Content Marketing Manager

Company: Gartner
Location: Bowling Green
Posted on: June 9, 2021

Job Description:

Location: Remote - Texas
Location: Remote - California
Location: Remote - Connecticut

What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We're the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

Interested in learning more, view and register for any of our upcoming recruiting events here!

About Gartner Corporate Marketing:

Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

Corporate Marketing's Content Marketing & SEO team is in search of a rockstar multimedia content creator who has practical knowledge of video production and direction to create original video programming and establish best practices across channels. This individual must be able to both create video concepts and write general copy for treatments, specific channels and for talent.

The person who assumes this role will join a dynamic and collaborative team of marketers responsible for creating and publishing high-quality, high-performing brand awareness and campaign-driven content for both prospective and current clients across the various roles and functions that Gartner serves. Content is managed, produced and measured via multiple internal and external platforms and tools.

What You Will Do:

This individual will partner with the Creative Center of Excellence to create original editorial content inspired by Gartner's research and experts and work with marketing, conference and sales partners to develop programming with maximum impact to turn prospects into attendees and clients. Among your responsibilities:

• Develop original content ideas for videos requested by corporate and marketing stakeholders aligned with video marketing strategy

• Collaborate with leadership and partners to develop overall programming strategy and video series

• Analyze pre-existing content, content strategy, and programming slate for opportunities to optimize content and programming strategy

• Write video concepts and storyflow for video ideas for on demand video requests as well as strategic programming series

• Work with a video editor to fine tune the edit once the shoot is completed

• Work with stakeholder team's existing video ideas to fine tune for video execution

• Partner with SEO team to ensure videos receive maximum discoverability for organic views

• Optimize, package, and tag video content for digital distribution

• Maintain and optimize Gartner YouTube channel and distribution plans

• Work with social and edit teams on cross promotion distribution strategy and implementation

• Guide and monitor traffic analysis and contribute future coverage plans based on data insights

What You Will Need:

• 7 years experience working with media, television, digital media and/or video

• Bachelor's Degree or higher in Communications, Journalism, Video Production, Film, or related fields

• Well-rounded portfolio of work demonstrating the ability to lead video content creation across platforms supporting multiple product categories and marketing strategies

• Experience in creative series development and growing YouTube channel

• Working knowledge of the various short form/social media platforms and best practices of content storytelling on these platforms

• An eye for detail with a high level of accuracy

• Excellent organizational skills

• Ability to shift priorities and meet deadlines

• Willingness to learn and a commitment to producing high-quality, high-performing content

Who You Are:

• Strategic - applies strong business acumen and decision making skills

• Analytical - understand best metrics to analyze in order to find weaknesses or areas of improvement

• Creative - form new processes/campaigns/content in order to impact the business in a positive manner

• Collaborative - achieve meaningful progress working with others inside and outside the Marketing department

• Eager - a strong desire to positively impact the customer experience

• Responsible - make decisions and independently manage projects

• Excellent attention to detail, strong communication skills and solid work ethic

• Highly organized with excellent time and project management skills

• Ability to balance multiple demands and thrive in a collaborative environment

What We Offer:

• Limitless growth and learning opportunities

• Extensive medical, dental, and vision insurance

• 20+ PTO days plus holidays and floating holidays in your first year

• 401k with corporate match, Employee Stock Purchase Plan

• Tuition reimbursement, charity match, and wellness and fitness allowance programs

• A collaborative and positive culture - Your team will be as smart and driven as you

• A chance to make an impact - Your work will contribute directly to our strategy

• An inclusive and diverse company culture - We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other's different backgrounds

Gartner is committed to diversity, inclusion and engagement across all aspects of our business.We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion, engagement and growth at Gartner. Learn more athttps://jobs.gartner.com/inclusion.

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Keywords: Gartner, Bowling Green , Video, Content Marketing Manager, Other , Bowling Green, Kentucky