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Senior Content Marketing Manager

Company: Xactly
Location: Bowling Green
Posted on: June 9, 2021

Job Description:

Xactly Corporation was founded to solve an important challenge: how to help people everywhere connect and unleash their human potential through seamless, perfectly aligned Sales Performance Management. Xactly's comprehensive Sales Performance Management (SPM) suite leverages data from a sales performance AI platform to provide timely insights across the entire SPM value chain, from sales planning to execution, including compensation to optimization. Xactly takes Sales Performance Management from a dark art to a science, providing decision-makers with the data insights they need to tap the motivational power of their incentive compensation. With access to predictive analytics and benchmark data, enterprises can now optimize territories, design the right compensation and incentive plans and accelerate attainment and optimization of sales performance. THE OPPORTUNITY As the Senior Content Marketing Manager at Xactly Corporation, you'll play a key role in executing against our content marketing strategy to help drive interest, understanding, and inspiration for our customers and the market we support. You will be a key part of the team, bringing your experience with writing, video and content distribution to our content mix to help create engaging, exciting work that helps Xactly's story stand out in the market. You'll have a hand in a variety of content media including videos, blogs, ebooks, and presentations - and you'll keep an eye out for new formats to reach the right audiences. You'll work with a great team to develop content experiences that increase awareness, attract new visitors, speak to users, and engage partners. The goal is not just new customer acquisition and expansion - we want to create an authoritative, trusted source for information about the concept of Revenue Intelligence. To do that, you can't work in a silo - you'll work closely with product marketing, demand generation, product management, communications, and sales leaders to create content that's valuable to our audiences and keeps them coming back to Xactly for more. You will be responsible for: - Developing content ideas for our content calendar in collaboration with the rest of the team, then helping to executing against that plan - Working with Communications and Customer Marketing to create new ways to tell Xactly customer stories in ways that go beyond traditional case studies - Participating in analysis of top-of-the-funnel content performance and helping to develop plans to improve engagement and effectiveness. - Working with product marketing and product management to deliver a consistent experience for prospects and customers across their experience with Xactly - Bringing a "customer as the star" approach to content and consistently telling stories that our customers and future customers can see themselves in, and providing valuable ideas to help them run their businesses better. At Xactly, we believe everyone has a unique story to tell, and these small differences between us have a big impact. When bright, diverse minds come together, we're challenged to think in different ways, generate more creative ideas, be more innovative, and take on new perspectives. Our customers come from different cultures and walks of life all around the world, and we believe our teams should reflect that to build strong and lasting relationships. THE TEAM Our Xactly Marketing team comes from all over the country and has experience across a variety of large enterprise and startup-style companies. We bring a myriad of ideas from our backgrounds to solve problems of all shapes and sizes while making our stakeholders feel empowered by the data we provide them. We want people to feel comfortable coming to us with any questions, no matter how simple or complex, and strive to leave them with a positive outcome. We're here to make someone's idea a reality! WITHIN ONE MONTH, YOU'LL - Complete knowledge assimilation of Xactly's new positioning and message to the market, and an understanding of the audiences we work with - Complete hands-on training to gain foundational understanding of all products and departments that make up Xactly - Schedule 1:1s with content team members and marketing peers across all locations to gain a better understanding of overall department structure - Jump into the content creation process WITHIN THREE MONTHS, YOU'LL - Collaborate on calendar creation, especially around the development of unique assets to support guides, research reports and other "big rock" items - Work within the team to uplevel our video efforts. - Help with editing of content for all assets generated by the content team. - Have developed a strong relationship with the content team. - Provide suggestions to help strengthen content for demand gen and events programs and work to develop spin-off content from existing successful assets. Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions! Final pay determinations, salary ranges and pay increases are established by the employer. They are based upon a combination of local industry benchmarks, budget, experience, and internal comparisons.

Keywords: Xactly, Bowling Green , Senior Content Marketing Manager, Other , Bowling Green, Kentucky

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