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Business Consultant - Digital Marketing & CX Strategy Consultant

Company: Salesforce
Location: Bowling Green
Posted on: June 9, 2021

Job Description:

Location: Georgia - Remote
Location: New York - Remote
Location: Utah - Remote

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

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Job Details

Department Description:

Business Consulting is Salesforces pre-sales Marketing & CX Strategy Consultancy. We hire senior level, data-driven marketing and CX engagement experts to accelerate transformation & growth for our customers and for salesforce.

Business consultants are practitioners, thought leaders, innovators and problem solvers who apply their experience and executive-level consulting acumen coupled with our proven Salesforce consulting methodology to help marketing/CX business executives take a data-driven approach to reimagining their consumer experience, personalizing the moments that matter and developing their strategic roadmap to realize value with Salesforce.

Role Description:

This role collaborates with internal team members and leaders (across sales, service, product, marketing, solution engineering and other Salesforce Innovation teams) and C-level client contacts (Focus on the CMO, the CDO, Chief Customer/Experience Officers, heads of commerce, and their teams) in the Retail and Consumer Goods industries. Business consultants help drive consensus in and across our customers' lines of business around both a) digital strategic vision as well as B) key areas of focus & the HOW TO ACTIVATE the vision through a value-based pragmatic roadmap to realize value . This person must assume the role of trusted advisor for driving innovative digital/personalization strategies forward with customers while also improving overall Salesforce business performance. The Business Consultant focuses primarily in these areas:

Business/Marketing/CX Problem Solving:Take ambiguous/complex challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs/goals.

Innovation Management: Bring rigor to a clients decision making process by performing detailed cost/benefit analysis, running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders. In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement. A Business Consultant is a seasoned story builder and storyteller, who can lead a room of executives to consensus.

Solution Planning: Define scope and plan new solutions for clients. This includes determining how to measure business results, modeling current/future business processes, gathering business requirements and identifying the organizational changes required to successfully realize the benefits of the solution.

Your Impact:

A Business Consultant at Salesforce plays a pivotal role in developing innovative B2C, B2B and B2B2C digital engagement strategies mapped to our prospects & customers transformation goals. You will fuel growth for our customers and for Salesforce in a pre-sales environment by helping expand, elevate, strengthen and grow new and existing customer relationships.

Minimum Requirements:

10+ years of digital marketing/CRM/D2C experience

Proven experience leading digital/personalization strategy and executing digital activation roadmap projects in a complex business and marketing environment, including guiding C-level leadership to consensus

Deep understanding of and passion for the customer lifecycle, managing the consumer experience and taking a data-driven approach to personalization

Retail or Consumer Goods industry experience and focus

Excellent communication, writing and presentation skills; dynamic (persuasive) in creating & presenting new ideas to current customers, prospective customers and internal stakeholders (VP to C-level)

Strong understanding of the marketing & advertising industry, martech trends and the overall SaaS landscape

Ability to understand, communicate and manage across the entire project lifecycle

This position is defined as a remote employee (work from home office), with expected travel to clients and for internal team collaboration (post-pandemic): ~30% (was 50% pre-pandemic)

Preferred Requirements:

Experience managing the growth of D2C commerce

Ability to develop data-driven business value cases to support recommendations and inform prioritization

Demonstrated success driving organizational change within client organizations

Past experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus

New business opportunity identification


If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits. and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. and do not accept unsolicited headhunter and agency resumes. and will not pay any third-party agency or company that does not have a signed agreement with or

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Keywords: Salesforce, Bowling Green , Business Consultant - Digital Marketing & CX Strategy Consultant, Other , Bowling Green, Kentucky

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