Digital Data Specialist

Company: Acxiom
Location: Bowling Green
Posted on: September 24, 2022

Job Description:

As a Digital Data Specialist on the Dta Guru team at Acxiom, you have an integral role in Acxiom's growth. You represent the "Data Guru" brand to Acxiom's clients and prospects. Your expertise in consulting and optimizing digital campaigns using third-party data is vital to Acxiom's business and client success. You have strong analytical abilities and are a powerful storyteller, specifically to help Acxiom's clients, agencies, and platforms find the right audience strategy for their campaigns. You're willing to dive into reporting data to find important campaign insights and present points-of-view in the form of compelling presentations and recommendations, all while translating high-level thinking into meaningful ideas that excite clients and deliver brand results.WHAT YOU WILL DO:

• Drive the use of Acxiom's third-party data in digital campaigns through consulting with customers and prospects.
• Add value to Acxiom Data and Identity organization by identifying opportunities, successes, and areas for improvement while proposing solutions.
• Act as a strategic partner for brands and agencies in the campaign planning process
• Provide strategic feedback, lead brainstorms, and host team discussions to encourage strong campaign audience strategies and pitch to clients successfully
• Use advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns
• Educate clients and associates regarding digital trends, market conditions, and best practices to leverage changes in the ecosystem
• Demonstrate the full functionality of Acxiom's audience creation and distribution tool to associates and clients for self-service adoption
• Present detailed information regarding Acxiom's third-party data offering including sources, competitive intelligence, vertical data assets, strengths, and weaknesses in a clear, engaging manner to advertisers, agencies, platforms, and partners
• Collaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles.
• Analyze first party CRM files to inform third party segmentation strategies
• 25% travel in the US possibleWhat you will need:
  • Bachelor's Degree
  • 5 years of related work experience - including digital ad sales, data analytics, consulting, sales, or partner management
  • Strong creativity and problem-solving skills
  • Ability to effectively communicate across internal teams (account owners, delivery managers, legal, accounting, marketing)
  • Motivation to quickly learn and understand Acxiom's digital products
  • Ability to understand the various influences on campaign performance / impact of other marketing strategies
  • Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis, etc.
  • Excellent presentation skill
  • Excitement to understand latest marketing trends and learn new technologies, products, and ideas
  • Proven track record of meeting/exceeding goals and tight deadlines
  • Ability to establish strong working relationships with counterparts and effective relationships with clients and agenciesWHAT WILL SET YOU APART:
    • Energy and passion to drive joint success
    • Email prospecting experience
    • Ability to become an extension of the partner organizations for which you are responsible.
    • Excellent written and oral communication skills
    • Agency experience
    • DSP/SSP experience
    • Facebook Blueprint Certification
    • TheTradeDesk Edge Academy CertificationAcxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Keywords: Acxiom, Bowling Green , Digital Data Specialist, Other , Bowling Green, Kentucky